It’s no surprise that traditional brick-and-mortar retail has had to make significant changes in recent years to keep up with ever-evolving consumer demand. With the increasing prevalence of online shopping and its related perks—free shipping, deep discounts, endless options—brands have had to get creative in order to lure customers to spend money in store. ButContinue reading “Why Traditional Retailers Are Hopping on the Wellness Bandwagon”
Category Archives: Technology
New Retail Experiences Include Skiing, Rope Climbing, Car Racing and More—And They’re Shaking Up the Mall
As retail becomes increasingly focused on the omnichannel experience—the ability to browse and buy via multiple channels, including online and in-store—many brands are turning their attention to their e-commerce strategy. However, for traditional shopping malls that rely on in-store purchases, while an e-commerce approach will help boost sales, they have to look further for new,Continue reading “New Retail Experiences Include Skiing, Rope Climbing, Car Racing and More—And They’re Shaking Up the Mall”
The Transformative (Super) Power of Convention Centers
From the Bruce Waynes of Wall Street to the Daredevils of Hell’s Kitchen, thousands of superheroes and villains alike descended upon the Javits Center this month for the 12th annual New York Comic Con. For four days, the cosplaying community came to life inside the 760,000-square foot showroom – bearing witness to a city-wide transformation.Continue reading “The Transformative (Super) Power of Convention Centers”